Leddra Chapman

April 20, 2011

Webdesign, SEO & Social Media Integration

Having released 3 singles along with her debut Album – Telling Tales, the extremely talented singer/songwriter Leddra Chapman was in need of a website that could keep up with the demand from her rapidly growing fan base amongst her already established social networks.

The Solution

[image width=”320″ height=”” align=”left” frame=”blog” url=”http://leddrachapman.com”]uploads/2010/11/leddrachapman.jpg[/image]Powered by WordPress, Leddra Chapman’s site consists of a fresh and clean user interface with heavy social network integration. It was extremely important to adapt the experience of her already strong social network following into the site as well as making it seamless for Leddra and her team to maintain.

We therefore configured the site to feed directly from Leddra’s existing networks to ensure that it was always up to date and wouldn’t require any additional uploading or modifying of content. For example, the ‘Videos’ section of the site automatically loads the latest videos that have been uploaded to her official YouTube channel.

Feeding from credible sources such as Youtube, Facebook and Flickr are not only useful for saving time, but they’re also helpful in getting the website higher in Search Engine Rankings.

Additionally, being able to ‘like’ something and instantly post on facebook with a single click or tweet without leaving the site not only allows for Leddra’s fans to engage amongst one another, but it also offers great exposure to those that haven’t yet heard of her.